The amount of time you wait to send a reminder email will depend largely on the situation at hand.įor example, regarding late payments, a day after the due date is usually well accepted when sending payment reminder emails. Timing might be the most important element in the success of emails. Your contact won't care how important the information is if it takes more than a couple of minutes of their precious time to read through it.Įven though your main purpose is to remind people of something, there’s always room for additional feedback or engagement.Īdding a CTA button within your email or when you sign off will help the reader to get to the bottom of the issue easily. Nearly no one will read through a reminder if they're met with a wall of text. This should be something that you practice throughout all of your email marketing campaigns, but even more so when writing reminders. However, you don’t want to go overboard into the “too sweet” spectrum and come across as disingenuous. If you’re reminding a customer about an event, for example, you might want to include the event name (keep reading to see some event reminder email templates).įurthermore, you can incorporate power words like “important” or “response needed” to catch the reader’s attention and stand out in a crowded inbox.Īs you’re implying that your customer may have forgotten to do something, it’s important to tread lightly and adopt a friendly tone. The email subject line should clarify the purpose of your email, which will increase the chances of your email getting opened.
Here is a list of best practices you should be following when writing a reminder. This way, you’re creating an upsell or cross-sell opportunity while keeping them updated about the status of their purchase. When reminding your customers about the delivery of a product they purchased, you can inform them about offers on similar products which might interest them. With a reminder for such an occasion, you’ll be able to create a bit of “fear of missing out” (FOMO) and seize the opportunity to end your promotion with a bang. Let’s say that your advantageous offer is ending soon. If you’re offering a service that has an expiration date like a yearly subscription, it might be a good idea to keep your customers informed about their impending expiration or automatic renewal date. When someone misses out on a follow-up or fails to act in a timely fashion, you want to encourage them to take action.įor example, if someone fails to go through with their double opt-in to confirm their subscription, you might want to send them a kind reminder in case there was an oversight on their part. Remember that event confirmation for an upcoming meeting or webinar you sent in a previous email to your clients a couple of months ago? Well of course you do, but it might not be the case for your customers.Ī simple “coming in X days” email reminder will make sure that you keep them interested in order to ensure your projected event attendance meets expectations. An important event is about to take place Remember that event confirmation you sent to your clients a couple of months ago? Well of course you do, but it might not be the case for your customers.Ī simple 'coming in X days' email reminder will make sure that you keep them interested in order to help the attendance of your event meet expectations. Here are a few examples of situations that your customers might benefit from getting a reminder email about.Īn important event is about to take place It will show your customers that you care about them and the business they bring you and that you’re there to offer support every step of the way.
Reminder emails can also apply to broader business interactions, like reminding a customer that their yearly subscription is about to auto-renew, or that they haven’t completed a process they were in the middle of (like completing a checkout online).Ī gentle reminder email can be a great tool for increasing the effectiveness and open rates of your email marketing campaigns. ticket, seating arrangements, items they may need to bring, etc.)Īre given key information about the event itself (e.g. Have everything they need ahead of time (e.g. Reminder emails relating to events help to ensure that customers: Reminder emails are the next stage of these customer interactions, especially if your events don’t take place right away. This assures your customers that when they signed up for a webinar or purchased a ticket for a future event, for example, everything went through successfully and there were no glitches in the system. Through confirmation emails, you can send a receipt for events, purchases, bookings and RSVPs. Email communication should remain a top priority when deploying your marketing strategies.
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